RSPB (Royal Society for the Protection of Birds)
This text has interesting graphology as when the webpage is first opened the reader is greeted by a large photograph of a bee, this mixed mode makes the website appealing to younger audiences as it is colorful and contains several images. Although this web page may appeal to younger audiences it also contains a variety of information about projects which the charity have carried out. Owing to the fact that the RSPB is a large and widely respected charity it has a large amount of organisational power. At the top of this website there are various clickable tabs which will take the visitor to different links surrounding information about the Royal Society for the Protection of Birds.
The next section of the page is titled ''Our mission'' this is surrounded by the vivid colour blue, this colour was chosen as blue is the first colour the human eye sees, making this part of the text very attractive. Under the title ''Our mission'' the text reads ''Our birds and wildlife are increasingly vulnerable in a rapidly-changing world. Together, we will create bigger, better, more joined-up spaces for nature to save our wildlife, and our shared home.'' This makes the reader feel included as the words ''our'' ''together'' ''we'' all give the reader a sense of responsibility and belonging with the rspb, this could be a use of the politeness strategy positive face.
As this particular text is a webpage the majority of the people visiting this page will be visiting it because they are already aware of the charity and would like to find out more about what the rspb do for wildlife or to find out about the reserves across the UK. The other main reason someone would look at this website is for research, eg students or children researching about the aims of the charity for school/college/uni work.
At the very top of this page the RSPBs logo and slogan is shown. The slogan reading ''giving nature a home'' personifies nature as if it is like a homeless person which the public can help by supporting the RSPB. This appeals to the more sensitive side of the audience in turn persuading them to donate to/ join the Royal Society for the Protection of Birds.Link to the website- https://ww2.rspb.org.uk/whatwedo/
There is the beginning of some good understanding here. It's important to tentatively identify the audiences because of how the text is recieved as well as to whom it might appeal - who would go to the website, why and what does the website want them to do? Then identify how the text's representations of the RSPB are shaped by that GRAPE. Where there is something puzzling e.g. the bee (instead of a bird), the size of it, the balance of the mixed-modality, it is important to tentatively explore why, offering alternative interpretations. And your analysis must have a much higher frequency of terminology. Choose quotes that allow you to identify significant aspects of the GRAPE but that also allow you to use 3 or 4 linguistic terms in analysing how and why meaning is made.
ReplyDelete