I found an advert on a billboard about Virgin Holidays, it read :
'' It's time to escape with virgin''
The word ''It's'' is the spoken element in this text, I think it is used to appear friendly to people viewing the advert who are potential customers, this is used to seem as if a friend is talking to you and is recommending Virgin holidays to you as this is an informal way of writing which is not something you expect from a large respected company like Virgin.
I also found an advert for Ribena in a news paper, it read:
'' The fruitiest, Tastiest, Juiciest, Blackcurrantiest Ribena. You can't get any more Ribenary''
In this advert they have made up some words to describe the new Ribena drink, making this advert informal. If this was a formal advert you would expect to see real descriptive words not made up words such as ''Ribenary''. However with this informal element and the unique tactic of creating words it makes people talk about the advert for the product which will in turn make people talk about their product.
Really good understanding. You can add terminology to your discussion easily by referring to the word class or any grammatical aspect e.g. the use of contractions. What is interesting about the second example is how the advertisers have used suffixes to coin new words that give it a playful, childish feel (as that is what children do when learning language's rules e.g. runned, louderly, penny - meaning covered in pen, like painty - which are all coinages my 3-year-old has used recently as he experiments with grammar). This suits the main target audience as parents often buy it for their chldren. It may also appeal to the younger, more playful side of adults, suggesting to them that Ribena will make them feel young.
ReplyDeleteWhere is the overview? The groupings? Make sure you note down exactly what you have to do.