'How are meanings and representations communicated in the two texts?'

A) Text 1

The genre of this text is a website, this website is about the charity action aid and is supporting fairtrade fortnight. This would be recieved by teachers who have either researched into the topic or have been told about it by other teachers who are covering fairtrade in their lessons. This text would be found by teachers who are looking for fairtrade teaching resources, they would want to engage with this text as it is very informative and offers several links to resources which can be easily found via the easily accessible drop down list system. The purpose of this text is to inform and educate as teachers would use this website to provide tools in the form of texts and work sheets for teaching school children. As a teacher the audience would expect a colourful and informative website which has a variety of choices of materials to use within lessons.


The use of the red banner at the top of the page makes the name of the charity 'act!onaid' stand out, informing the reader that this text was provided by the charity. The use of the exclamation mark in the logo for the charity actionaid gives an impression of importance and urgency, this graphology could have been chosen to represent the importance and urgency of the work carried out by actionaid. This text is well laid out which is very useful for teachers who often need to use their time efficiently, the use of the caption under each image is used to show the resource type, this makes for efficient browsing of the website. This text allows the reader to empathise with the farmers that fairtrade are aiming to help, the use of the images in this text allows people to see the type of conditions the people are in and what things supporting fairtrade does to help the workers.

B) Text 2

The genre of this text is an article, this particular article is about fairtrade and the problems with it. This text would be received by readers of the mail online or people who are interested in reading about the topic of fairtrade. The purpose of this text is to inform, it aims to inform people about the way fairtrade works and what flaws the scheme has. The audience may expect that this text is bias as the title seems to be very strongly opinionated against fairtrade.


The summary/strapline at the top of this article summarises the article and is written to intrigue the reader into continuing to read the full article. One point in this particular summary reads 'They found a widespread use of child labour with some workers aged just 10' the intensifying adverb 'just' affects the viewer's experience by making the point an example of emotive language with the age of the workers being exaggerated by the adverb, causing the reader to be impacted emotionally.

C) Comparison


Both texts use verbs, in text one the verb 'helping' is used, this word has positive connotations as it suggests a good deed. In text two the verb 'fails' is used, unlike text one this word has negative
meaning suggesting that something wasn't done correctly or that it had gone wrong. In both texts this is an example of emotive language. Text one shows happy/positive words and phrases which in turn means the audience feels positively towards it. However, text two presents sad/ negative words, ending with the audience feeling negatively towards what was talked about in the text. In text one the emotive language is enhanced by the images which show people working on fairtrade farms, these people are smiling and look happy, pushing the positive emotional impact of this text. Text two on the other hand hand has images of people working hard with little or no expression on their faces, jiving the reader a negative feeling.


Both of the websites hold different purposes. The first websites purpose is to provide a teaching resource that teachers can use to inform children about fair trade. It is a resource which is easily accessible shown by the use drop down boxes to take the reader to different parts of the website. The second websites purpose is to inform, this article informs people about the bad things that happen to do with the charity 'fairtrade'

Cambridge Elivate 13.5.1- 13.5.5

13.5.1

analysis of Olympic logo:
5 colours represent the five main inhabited regions of the world, with the interlinked rings representing friendship and connection.

13.5.2 Representations

''the great green con, green zealots, climate enforcers, alarmist climate science, climate McCarthyism'' These all describe believers in climate change in a powerful and negative way. The noun phrases use words like ''alarmist'' and ''enforcers'' which have violent connotations making believers in climate change seem like bullies or aggressive people. The word ''alarmist'' makes the climate seem exaggerated or over played.

13.5.3
''cool Antarctica''
Skua- Another word for thief, after the arctic skua a bird which steals eggs to eat
Weather guesser- Meteorologist, as i9t is a difficult job and weather patterns are hard to understand


13.5.4
Jonathan Freedman refers to other nationalities (European ones) as a cliché. He says it is too easy for people to accept the simple images that these phrases conjure up. ''Brits are portrayed as class-conscious binge-drinkers utterly obsessed with the war. It's a thumbnail sketch, not the whole picture... The European image of the Brit- either pukingly drunk football fan or snooty city gent, both living off of past imperial glories, sullenly resenting being in Europe rather than ruling the world it's self is a cliché. Just as Brits know that every good French man wears a striped shirt and a beret, and that ruddy-faced Germans subsist on a diet of beer and sausage, so we know precisely what all those Europeans think of us''-Guardian. The phrase ''not the whole picture'' implies that reality is far more complicated than the stereotypes.


13.3.3 Hegemony
Hegemony- The control of a powerful group has over another (the dominant group influences opinion about what is being described)
Pejorative terms- A judgemental term that usually implies disapproval or criticism.
Representations can be turned into stereotypes and can be used by powerful groups to manipulate the public into  accepting attitudes and points of view that are convenient for them (Hegemony)

Analysis of text in section 13.5

Representations text 13.5.2 

The genre of this text is a newspaper article, this article is by Jonathan freedman. This text would have been found in a physical copy of a newspaper or an online version . The audience of this text would be someone who reads the guardian often or someone who is researching into stereotypes and how people react to them. The primary purpose of the text is to entertain, this is achieved by the sarcastic undertones of the text. The use of the stereotypes add to the elements of entertainment as they are laughable, this would appeal to a mainly English and European audience, this is because we are able to laugh about the stereotypes set by people who do not live in England/ Europe. The second purpose is to inform, this is achieved through the word ''cliché'', the noun plays off the stereotype set about British people, informing the reader that the stereotype is not valid. The readers expectations of this text would be that this is a serious article due to the use of the word ''war'' in the title as this word has violent connotations. By saying the phrase ''not the whole picture'' the writer is implying that the reality is far more complicated than the stereotypes set by society. The opening word ''Brits'' is a contraction for 'Britons' This adjective may have been selected to engage the audience via the use of contraction.